Marketing

April 6, 2017

Celebrating My 3rd Year at Cycon

When Spirit came out on March 11, 2015, I focused in on marketing and looked for any opportunity I could find to promote the book or […]
March 22, 2017

What’s in a Brand?

Branding sets companies, organizations, and writers apart from one another. It's meant to be focused and on point. However, like anything where experts offer advice, sometimes contradictory, it can leave one lost, confused, and running around in circles. In this post, I address some issues that might be affecting my brand.
February 26, 2017

Becoming a Plotser

There are two main camps of writing styles, plotting and pantsing. Seems there needs to be a third that combines the best of both worlds. Let's call it plotsing. Seems, in a weird way, I've been doing it for a while now.
February 11, 2017

Free Giveaways: Authors really can’t afford them

Experts tell authors to treat their writing like a business for tax purposes and sanity reasons. Consumers expect them to give their works away for free. No business can survive with that ROI model, why should authors have to?
January 16, 2017

Email marketing from a web developer’s POV

Email marketing is a proven way of getting the word out. Done right, it increases sales. Done wrong and its deadlier than a gun to a marketing campaign. Here's some insight from a developer who's been around the block with this tool.
January 13, 2017

Should authors have a blog? – Tim Grahl

Asking yourself if you need to start or continue a blog when thinking about your author platform is definitely the wrong place to start. It creates excuses. You and your blog need a purpose.
November 29, 2016

Changes are coming

Change is good when it’s planned. I’m adding a new site and consolidating the functionality of others. Doing this to keep sane and more focused on what’s important, writing.
August 29, 2016

FREE ADVERTISING — CQ International

CQ Magazine is celebrating it's 2nd birthday and us author are being given a sweet gift. A chance for free advertising space. Closing date is October 14, 2016.
May 14, 2016

A few changes

I’m now officially writing two blogs. This one, which will still remain technology and writing-focused and the one I’m writing on my Stars of Heros website, which focuses […]
June 30, 2015

Feeling like I finally arrived

When does an author know they are an author? Well, that depends. Some would say it’s when they make it on the New York Times bestsellers […]
April 5, 2015

Listen to the experts, but keep their advice in perspective

I’m slowly working on marketing my first book. I don’t have much time or money as I’d like. I’m already feeling a lot of negative emotions […]
March 31, 2015

Book promotion is no longer just about social media

Free Call for Self-Publishing Success Academy has some pretty valuable information on what direction authors should take in trying to publicize their books. Social media is still […]
February 7, 2015

Know your hashtags

Hashtags are Twitter’s way of group content. Using them can sometimes be an art form though since they count against your 140 character limit. They work, […]
March 16, 2014

Lessons learned from my Social Media binge

Binge might not exactly be the right word, since that suggests doing stuff in excess. And while I haven’t done exactly that over the last few […]
March 9, 2014

Twiends vs CoPromote

As the time grows closer to my book being submitted to the publisher then published, I know it needs to be marketed. Marketing has changed a […]
May 17, 2013

Creating a Buzz

What I’m trying to do now is create a buzz. The way I’m doing it is to pump out a lot content, which I hope people […]