Branding sets companies, organizations, and writers apart from one another. It's meant to be focused and on point. However, like anything where experts offer advice, sometimes contradictory, it can leave one lost, confused, and running around in circles. In this post, I address some issues that might be affecting my brand.
There are two main camps of writing styles, plotting and pantsing. Seems there needs to be a third that combines the best of both worlds. Let's call it plotsing. Seems, in a weird way, I've been doing it for a while now.
Experts tell authors to treat their writing like a business for tax purposes and sanity reasons. Consumers expect them to give their works away for free. No business can survive with that ROI model, why should authors have to?
Email marketing is a proven way of getting the word out. Done right, it increases sales. Done wrong and its deadlier than a gun to a marketing campaign. Here's some insight from a developer who's been around the block with this tool.