Branding sets companies, organizations, and writers apart from one another. It's meant to be focused and on point. However, like anything where experts offer advice, sometimes contradictory, it can leave one lost, confused, and running around in circles. In this post, I address some issues that might be affecting my brand.
What if we could set the competition aside and use each other's knowledge and experience to create a better place for everyone? Idealistic and naive, maybe. Still it's something we all need to consider, especially in the divisive and uncertain climate we all seem to find ourselves in.
Losing friends is hard. How they are lost can lessen or increase the accompanying pain and grief. I lost a friend due to betrayal over twenty years ago. In trying to find a new direction for my book marketing, I may have found his apology to me.