Hashtags are Twitter’s way of group content. Using them can sometimes be an art form though since they count against your 140 character limit. They work, though. I’ve used them on and off, but didn’t really make it a habit until this week. One tweet has gotten six favorites because of it. When you are used to getting maybe one, that’s a nice improvement.
What is used is important. Sometimes, a single letter can impact the statistics. For example, #iamwriting and #amwrting. They mean the same thing – someone working on a creative piece as they tweet – but, as calculated by RiteTag, #amwriting has much higher unique tweets, retweets, and potential views.
How does one find the right hashtag? The Marketing Tech Blog has a great list of resources for researching this. Most of them cost money, though. Yes, I realize that social media marketing is big business, but for a small fry like me, the total expense is a bank breaker. I added up the cost of all the social media tools I wanted to use and, even at 9 or 10 dollars per month per tool, I’m looking at least a hundred or so dollars. Does that mean those of us without much of a budget for social media are left out in the cold? No, we just have to work harder at making our presence known.
Here’s a list of three “free” resources that have piqued my interest:
Any one have any other ideas for free or low cost tools? Leave them in the comments and I will look into them. Also check out a March 2014 post at Crazy Egg for advice on how to use hash tags on various social media platforms.