Getting motivated to blog on your personal site can be a struggle when you have other work responsibilities to deal with. It can be hard to come up with original ideas, let alone get yourself disciplined and ready to promote them for the world to see.
However, these seven heroes really push the envelope in turning their passions into inspiring content that’s shared hundreds of thousands of times. Take a look at these top online content writers and the lessons we can learn from them.
As a fashion blogging icon since she was 12, Tavi is the youngest inspirational writer on this list. She started her fashion blog, Style Rookie, back in 2008 and she used it as a compendium of ideas and inspiration from the worlds of fashion, music and art. At the tender age of 15, she was able to start her own publishing platform, Rookiemag.com.
Tavi regularly asserts in interviews that she has a tendency to hoard clothing and cultural ephemera. This spirit lives on in her work. When she decided to launch Rookie, she sent a shout-out to fans asking them what they wanted to see in a magazine.
In the years since its launch, Rookie has gained worldwide recognition as the ultimate fashion and lifestyle site for hip young girls. Part of what makes the place so great is the mix of different voices and content styles, not to mention impressive photography and illustrations.
Capitalizing on her love of collecting and reworking things, Rookie publishes an annual every year. The annuals turn her online treasure trove into a tangible and beautifully designed book. These books appeal to like-minded hoarders, who will want to buy and keep them on their shelves for years to come.
What can we learn from Tavi?
Be curious about the world around and enlist the help of your readers to find out what type of content they like.
Founder of the SEO blog Moz, Rand Fishkin’s Whiteboard Fridays videos are required viewing for all marketers looking to make the most from search engine optimization (SEO). His distinctive look and presenting style make him a world-renowned vlogger. However, his blog is also packed with tips and insight on the latest internet search trends.
He started it after dropping out of college in 2004. Currently, his business provides an all-in-one SEO tool (Moz Pro) and specialist service package for leveraging local SEO (Moz Local).
What can we learn from Rand?
Well, you may already be familiar with Moz’s tools for use in SEO. Rand’s example teaches content writers about the importance of building yourself up as a thought leader. Keep your finger on the pulse of the latest industry developments and your content will remain memorable and relevant.
Another internet marketing blogger, Neil Patel is amongst the best of the best regarding expertise. His website, NeilPatel.com, brings in hundreds of thousands of monthly views from marketers and writers alike. His personalized writing style and practical tips build trust amongst his loyal readers. He is also known to be a prolific blogger, adding new content to multiple sites several times a week.
What can we learn from Neil?
Quick Sprout and NeilPatel.com have become internet marketing hubs that genuinely practice what they preach. Everything from the eye-catching email opt-in buttons to the regularly updated content teaches online writers to take their personal blog just as seriously as their day job. Posting regularly and being helpful will benefit both you and your audience.
Brain Pickings has been described as a genre in and of itself, as it covers hugely important topics, such as how to live an inspired life. The posts featured on Brain Pickings explore everything from science to philosophy.
Writer Maria Popova’s posts are long and detailed. She carefully connects a compendium of ideas together to help her assert her main observations on what it means to be alive. She still pens over 99% of the content on the hugely popular blog.
What can we learn from Maria?
Develop your own writing style and stick to it religiously to help you stand out from the crowd. Mix in imagery, quotes, and observations from multiple disciplines to tie your ideas together.
Also, look at the contemporary world for inspirational topics. Don’t be afraid to take intellectual leaps and dig into old, archival information to rework it into something new.
Tina Roth Eisenberg
Tina (Swiss Miss) started her design and lifestyle blog when she first moved to New York City in 2005. Inspired by the creative and frantic pace of the culture, Tina decided to search the web for inspiration on everything from interiors to clothing.
At first, she started to collect various links in her bookmark folder. But, as she was inundated with sites, she decided to create her own platform to start sharing them far and wide. Before the advent of Tumblr, Swiss Miss pioneered the ”short post, photo, and link to site” posting style. Her short-form blog filled with stylish finds quickly drew a massive following online.
Using her success as a blogger, and networking skills in the Brooklyn art scene, Tina was able to launch her temporary tattoo store, Tattly, which attracts world-famous designers and brand advocates.
What can we learn from Tina?
Your connections with like-minded artists can be a massive source of inspiration. Your network gives you just the boost you need to launch a new business venture, make connections with industry influencers, and be inspired by their work.
You can also try swapping your skills in areas that may be lacking. Together, you could create something new and innovative.
Jeff Goins has a reputation for helping beginner bloggers ”take the leap” and launch their first blog. He started off in the same position as his readers, having failed to build up an audience for a few blogs during his 20s.
One year, finally, Jeff decided to pool all of his efforts into one blog and dedicated two years of his life blogging every single day. During that time, he built up an email subscriber list of over 10,000 followers. As his blog grew, Jeff was keen to network with other bloggers who had made a success online. From these great insights, he was then able to launch his first eBook, an internet asset he could sell and generate a profit from.
Through his eBooks, email newsletters and blog, Jeff provides all of the lessons an online content writer needs for making a go at their writing endeavors.
What can we learn from Jeff?
Once you have a following of interested readers, look for ways you can add value to their lives with marketable products like an eBook linked directly from your website.
Author of the blog Art of Manliness, Brett McKay started writing in his second year of law school. As a break from his studies, Brett built up an audience with his long-form articles on Men’s Lifestyle. The content is evergreen in the sense that it will not age with internet trends. Readers go to his blog for practical advice on breaking manly stereotypes. They always come away from his site learning something new.
What can we learn from Brett?
Keeping a tight schedule will help when you are juggling multiple responsibilities. Make sure you dedicate time to writing about subjects that you love. Spend lots of time on research and generating ideas for content. The aim is a build up an archive of resources that will help you stay memorable keep your readers coming back for more.
Those seven bloggers are all examples of writers getting an A+ in online content writing. Take a leaf out any of their books, and you could be well on your way to becoming a trusted blogger worldwide.
About the author
Victoria Greene is a branding consultant and freelance writer. From her blog Victoria Ecommerce, she regularly updates her followers on the latest ecommerce marketing tips.