When Spirit came out on March 11, 2015, I focused in on marketing and looked for any opportunity I could find to promote the book…
Branding sets companies, organizations, and writers apart from one another. It’s meant to be focused and on point. However, like anything where experts offer advice, sometimes contradictory, it can leave one lost, confused, and running around in circles. In this post, I address some issues that might be affecting my brand.
There are two main camps of writing styles, plotting and pantsing. Seems there needs to be a third that combines the best of both worlds. Let’s call it plotsing. Seems, in a weird way, I’ve been doing it for a while now.
Experts tell authors to treat their writing like a business for tax purposes and sanity reasons. Consumers expect them to give their works away for free. No business can survive with that ROI model, why should authors have to?
Email marketing is a proven way of getting the word out. Done right, it increases sales. Done wrong and its deadlier than a gun to a marketing campaign. Here’s some insight from a developer who’s been around the block with this tool.
Asking yourself if you need to start or continue a blog when thinking about your author platform is definitely the wrong place to start. It creates excuses. You and your blog need a purpose.
Change is good when it’s planned. I’m adding a new site and consolidating the functionality of others. Doing this to keep sane and more focused on what’s important, writing.
CQ Magazine is celebrating it’s 2nd birthday and us author are being given a sweet gift. A chance for free advertising space. Closing date is October 14, 2016.
I’m now officially writing two blogs. This one, which will still remain technology and writing-focused and the one I’m writing on my Stars of Heros website, which…
When does an author know they are an author? Well, that depends. Some would say it’s when they make it on the New York Times…
I’m slowly working on marketing my first book. I don’t have much time or money as I’d like. I’m already feeling a lot of negative…
Free Call for Self-Publishing Success Academy has some pretty valuable information on what direction authors should take in trying to publicize their books. Social media is…
Hashtags are Twitter’s way of group content. Using them can sometimes be an art form though since they count against your 140 character limit. They…
Binge might not exactly be the right word, since that suggests doing stuff in excess. And while I haven’t done exactly that over the last…
As the time grows closer to my book being submitted to the publisher then published, I know it needs to be marketed. Marketing has changed…
What I’m trying to do now is create a buzz. The way I’m doing it is to pump out a lot content, which I hope…
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