As I get more involved with social media, I’m quickly ranking how I think things will benefit me. How much time and money will they cost me is one consideration. More important, though, is how they impact my online reputation. For those of you who have followed this blog for a while, you know my biggest gripe about it is that I’m not consistent with writing in it, so that hurts my reputation.
My reputation is also affected by the stuff I retweet, repost, reblog, review, or re anything . . . If it doesn’t match my style or interest, it’s going to come off as phony and untrustworthy. I might as well take a virtual gun and shoot my virtual self if I ever come off that way. Because not only am I damaging myself, but I’m hurting the chances for my books. And that’s messing with my dream. I have a problem when other people do that. When I do it too . . . Well, let’s just put it this way, I’m a very unhappy horse.
Copromote is slowly becoming one of the social media tools that I’m losing interest in. Yes, it’s great for simple tweets if I want to boost my count. However, it takes too long to go through and find the gems that work for me. Most of the promotions are worded in such a way that they come off as an ad. Or if I find one that works, it sometimes won’t have the Karma Cash to back it. Also, I don’t like the idea that I can’t add my own words to the post, just so people know I’ve actually visited the link I’m providing.
I actually found a new source of good material today thanks to a couple of missions over at Empire Avenue. It’s called Klout. According to their FAQ, “Klout helps people find great articles and posts worth sharing with their audience. Unlike most apps that suggest content for personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans, and followers.” And I must say the articles I have found have been interesting. Some of them from places I follow on my Twitter account, others from sources I didn’t even know existed. Either way, they strike a chord in me, making me want to share them.
Timing is another factor in reputation. I find myself wanting to share everything I find, but I can’t. Not only would I probably violate every limit set by the various social networks, I would come off as too preachy and robotic. Social media, after all, is about building community and respecting your audience. And if I bury people with too much information, too fast, I’m going to overwhelm them and most likely turn them off to what I have to say.
The final thing I have to be careful about when sharing stuff is something I know about from web design and development . . . Duplicate content. As I grow my social network, I have to make sure that I don’t share the same thing in too many places. Not only will I sound like I’m repeating myself, but Google and other search engines tend to frown upon finding the same thing over and over again associated with the same entity and will actually downgrade the content in search results because of it.